April 30, 2006

Beer spa

Filed under: Etcetera, Your goods are odd — Professor Salt @ 12:00 am

“Bathed in beer” ordinarily describes a way to cook bratwurst. According to today’s NY Times travel section story (free registration required), several breweries in Austria, Germany, and the Czech Republic offer spa treatments where one soaks in beer baths for healthier skin. Presumably, dilated blood vessels and an elevated pulse spur a wicked beer buzz.

I especially like the beer taps installed tubside. Suddenly, the idea seems less white trashy (well, except for guys who take their toddlers drinking) but sensible, desirable, and obvious in a why-didn’t-I-think-of-that way. But the taps also indicate what’s wrong with America these days. While Austrian engineers were quietly solving the thermodynamic contradiction of chilled beer served from hot tubs, the marketing geniuses at Anheuser-Busch spent millions developing a caffeine, guarana, and ginseng infused beer that nobody asked for. Misguided “innovation,” if you ask me, and another example of European brewers kicking our asses.
Beer bath

Roland Schlager for The New York Times

4 Responses to “Beer spa”

  1. Colleen Says:

    Is the woman in the back of the picture dead, or just waiting for her second wind to kick in? Or maybe she’s a one-drink-drunk?
    Looks like me at the end of a great party.
    Love this idea, btw

  2. dietchilicheesefries Says:

    i’m glad they’re enforcing the adult drinking age too… that midget looks cute with his brother…

  3. BoLA Says:

    Great idea, for sure! I love it when my meats gets a beer bath before I eat it! So..why not a bath for people too?

  4. Professor Salt Says:

    That green stuff in the bowls on the stairs are hop blossoms, by the way.

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