Late summer’s fruitful riches fill our Southern California farmers markets. The many varieties of apricots, peaches and nectarines tempt buyers with their perfume in a way that rock hard supermarket stone fruit can’t.

Buying direct from the growers can sometimes save you money, but variety and vine-ripened freshness are the real reasons for shopping at the farmer’s markets. Rather than the usual industrial cultivars, they’ll raise more flavorful fruit and vegetable varieties. Among the dozens of heirloom tomato varieties sold here, there’s a supersweet, flavor rich hybrid called Sungold, which was recently featured in Saveur Magazine’s Top 100 list. I’ve grown nine tomato plants in my garden plot this year, and the sungold hybrids are my clear favorite. Gardeners can buy seeds from Totally Tomato. (Thanks, Liza, for hooking me up with my seedlings!)

As a neophyte gardener, I’ve sponged off the market vendors for plant care advice, and lifted ideas for things to plant next season. I find without exception the farmers generously share their knowledge, and I value the markets as much for the producers as the produce.

Not all farmer’s markets are the same, though. My local Saturday market across from UC Irvine is Orange County’s biggest, but still pales in comparison to the biggies in L.A. County. These photos were taken at the Santa Monica organic market last Wednesday. The Santa Monica and Hollywood markets, held several times a week, draw the biggest number of vendors and top chefs who shop for locally grown produce.

Among them was a crew from Santa Monica’s bastion of California cuisine, Josie Restaurant. Chef de Cuisine Jill Davie stopped me and chatted because we were both wearing t shirts from Piggly Wiggly, the southern supermarket chain.

T shirt twins: Professor Salt & Chef Davie

Organic shallots from Windrose Farms. I’m using these to seed my garden this winter.

Does your supermarket sort fruit by ripeness?

For a list of farmer’s markets in the greater Los Angeles region, head over to LA Times list of local famer’s markets.