McRib marketing wars
Corporations have midlife crises too. McDonald’s is reputedly dumping the McRib sandwich after 25 loyal years to chase after a younger, fitness conscious female market. So farewell, McRib, you boneless pressed porkwich. Hello slim sexy Asian salad!
Or is it possible that the “Save the McRib” petition is just a poorly disguised ploy to harvest gullible McRib lovers’ email addresses? Perhaps the site’s images of iPods and tattooed young people are an attempt to reposition the old porker as a hip, teen-savvy object of desire?
There’s a photo gallery on the McRib website where consumers can submit photos of themselves from their cell phones. Though I have to believe the fetching young people wearing McRib logo tees are paid models, Carl’s Jr has a similar web promotion, where seemingly real people submit unflattering photos of themselves on the Burger Slayer of the Month website.
Welcome to corporate food marketing aimed at the MySpace generation. I wonder if teens are buying this, or as on MySpace, if they can spot a balding, middle aged marketing man on the other end of the screen?
October 12th, 2006 at 2:38 pm
You have to love the McRib! Speaking of the site you mentioned, it looks like http://www.mcrib.com is changing. Heard anything?
October 20th, 2006 at 11:42 am
It’s mcDonalds… just buy a bunch of them, throw em’ in the back of the car and I’m sure they’ll keep for years!
(have you ever seen a fry after it’s been under the seat for a year or more? Just like the day it was ordered!)