According to the the Huffington Post and the New York Post, DiFara’s, the legendary Brooklyn pizza shop, has plans to open outposts in Los Angeles, Las Vegas, Texas and Arizona. Am I excited? Hell yes. But also concerned that it won’t be the same thing.
The 42 year old Dominick Demarco, Jr. has plans to expand on the pizza legend built by his father. But here’s the thing – in the Brooklyn shop, Dom Senior makes all the pizzas himself, and has for decades until recent years when his health hasn’t been so hot. Sure, the Grande cheese and the other ingredients matter, but Dom Senior is what makes DiFara’s so good. Can Dom Jr. teach all the minute steps in the pizza making process to someone else? We’ll see about that.
Also according the the NY Post story, the Baker’s Pride deck ovens used in Brooklyn will be replaced with Wood Stone gas and wood ovens in the new locations. The domed Wood Stones don’t cook the top of the pizzas in the same way as deck ovens. I don’t know what Junior is thinking, but he’s already changing what works.
The NY Post story claims that Dom Junior wants to alter the local water to chemically replicate New York City tap water. The myth that NY pizza or bagels can’t be produced outsite of New York is bullshit, and I proved it during my own bagel baking experiments. See also the fact that Joe’s Pizza in Santa Monica is just like the Joe’s Pizza in Greenwich Village. Joe didn’t foist the NYC tap water lie – Joe himself moved to L.A. and taught his staff how to make the dough correctly. The fact that Dom Junior is already pitching the water myth sounds like he’s setting up an excuse for failing to produce pizza like his old man’s.
So bring it, Junior. I can’t wait to try the pizza, and I’ll be the first one to say I was wrong if you pull this one off.